über comes from the German language. During the late 1990’s, über became a hip, trendy synonym for super; i.e. übercool – supercool. In the last few years über has became more commonly used by geeks to describe themselves as in über-geek. Chic a word usually associated with fashion meaning stylishness and elegance. The combination of these words i feel fit rather well in today’s gadget obsessed society, where style is as much of importance of function.